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a fully integrated value chain
All consumer brands in the 230/north portfolio benefit from a thoroughly designed infrastructure made for global scalability and rapid growth. With our extensive experience and strong track-record, we own an end-to-end playbook, manpower, tech-stack, bandwidth and skill set that integrate seamlessly in each brand. This moat is created by intertwining:
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production + logistics + distribution
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tech + infrastructure
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brand/IP + design + experience
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commerce + advanced analytics + AI
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marketing + acquisition + retention
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customer service + CRM
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financing + legal
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global expert network
230/north in numbers
€60M
e-commerce revenue
127
active markets
6
portfolio brands
5.6%
average EBIT

Building and scaling e-commerce businesses globally since 2021. Based in Stockholm, 230/north reaches a DTC customer database of over 1 million consumers. With an average consumer retention rate of 80% and profitable acquisition costs, we have a proven model igniting brands and amplifying global growth.
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